To be established as one of the top Bicycle Manufacturing companies in the World and provide innovative and quality products to our customers.
To be a profitable provider of high quality bicycles that provide value to our customers and create a company that can attract, recruit and retain smart and talented employees.
- Boost sales through repeat purchases.
- Augment our after sales service.
- Reduce cost of production to give a better pricing to our customers.
- Introducing existing products into new markets.
- Introducing new products into existing markets.
- Strengthening our dealer network.
- To build a rapport among our customers through Total Customer Satisfaction.
- To deliver safe and comfortable products to our customers.
- To maximize our shareholder’s wealth.
- To be a global and socially responsible company.
- To diversify into newer markets and newer product portfolios